Foodbock.de intends to give more character to its blog using the power of music. Main objective is to gain new followers and increase awareness. We are currently working on a “Band Session” concept, which consists in matching the blog with newcomer bands and recording an exclusive video where the band is playing its songs while chef Felix is cooking gourmet recipes.
From this cooperation Foodbock.de gets relevant and exclusive content to be used for its own marketing, which is more subtle than traditional advertising and which makes use of an emotional dimension that only music can give. Moreover, Foodbock.de can extend its reach to the band’s own channels, allowing to access new platforms that it would otherwise not have been able to.